Experiences forever bind you to your fans. It’s what transforms a company into a brand. You offer experiences, build emotion, and create lifelong bonds. Or, you die.
If you’re not playing to win, you’ve already lost. But remember; marred by dirt and sweat as you may be, you’re not just being compared to your competition, you’re being compared to the best. So victory sure as hell won’t come easy.
It’s where brands literally fight to the death. The raging, pulsing, bloodthirsty fans demand authenticity and decide how the game’s played. And they’re going to determine who lives and who dies.
Every moment, every glance, and every experience is a chance to capture the crowd’s unfaltering devotion and intense pride. Feed in to their hunger. They’ll stay relentless. They’ll stay rabid. They’ll make you a God.
Every fan is tuned in and tuned out, but they are waiting for you. Waiting for a reason to watch. Waiting for performance. If only you’d give them something to experience. If only you’d open a vein and bleed.
Here we are. Experiencers, designers, doers, dreamers, makers, all. We are not the bloated beasts to be ridden and disregarded. We are mighty. We are your champions of growth and experience. We look forward, dare great things, and win glorious triumphs. So never forget how menacing and instrumental so few can be.
Now, do you want us to keep beating our chests, or do you want to...